Additional Product Variety And Branding
As investors pour their money into the marijuana market, it leaves room for entrepreneurs and companies to come out with more products. We mentioned early that some Cola brands are starting to look into THC-infused drinks. This is largely thanks to an influx of money that allows brands to further their marijuana research and explore a variety of ways to consume marijuana.
More specifically, we see more and more customers wishing for a variety of marijuana flavors in their foods and drinks. As Green Entrepreneur puts it, “As the market grows in size and product diversity, people want access to products with a variety of flavors. Terpenes are easier to taste and therefore more important than ever with the rise of concentrates.”